LeFlore Lab

LeFlore Lab | Bates College
United States | Research Branding & Visual Identity

Pen&Paper Science developed the visual identity for the LeFlore Lab, a research group at Bates College working at the intersection of socio-ecology, carnivore conservation and human–wildlife coexistence.

The project involved translating the research group's scientific focus and interdisciplinary approach into a distinctive and adaptable visual identity. We developed the logo and core brand elements to provide the team with a coherent visual language for communicating its research across academic, conservation and community contexts.

The identity has since been used across research communications, conservation conferences and outreach activities, providing the laboratory with a recognisable platform for presenting its work and engaging with partners and communities.